Crafting Brilliance, One Diamond at a Time

At the heart of our journey lies a passion for perfection and timeless beauty. With years of expertise and a deep appreciation for fine craftsmanship, we bring you ethically sourced diamonds that shine with elegance and authenticity.

About us

Why Choose us

The Craftmanship and Excellence of Diamonds

Vir Gems is more than just a name — it's a legacy of excellence, craftsmanship, and unwavering trust that has stood the test of time for over 54 years. Founded in 1971 by the visionary Himatlal H. Shah, our story began in the serene diamond town of Palanpur, Gujarat. With strong roots and even stronger values, we expanded to Surat, the diamond cutting capital of India, and eventually established our presence in Mumbai, one of the world’s leading jewellery hubs. From the very beginning, our mission has been clear: to create enduring value through honesty, precision, and a deep respect for every client relationship. What sets us apart is the remarkable continuity of trust — we are proud to still serve some of the very first clients who joined us in 1971. This kind of loyalty is rare, and it’s a reflection of the principles upon which Vir Gems was built.

The numbers

Years: 20+
Companies: 10
Deals Closed: 1.5k
Diamonds Manufactured: 200k

What We Do

At Vir Gems, we specialize in :

We serve a wide spectrum of clients, from large retailers to individual collectors, with a focus on long-term partnerships built on integrity, service, and consistency.

Diamond Manufacturing High-quality, precisely cut diamonds sourced ethically and crafted with care.
Jewellery Manufacturing Exquisite fine jewellery designs tailored for elegance, durability, and brilliance.
Certified Pieces Every jewellery item is IGI-certified, guaranteeing authenticity, quality, and peace of mind.
Custom Creations Bespoke designs that reflect personal stories, milestones, and individuality.

Our Heritage

With over five decades in the diamond industry, we have not only witnessed but helped shape the evolution of diamond manufacturing in India. We are proud of our family-run legacy, which is now being carried forward by the third generation of the Shah family. Each generation brings its unique strengths — from traditional expertise to innovative vision — creating a perfect blend of old-world craftsmanship and modern business acumen.

Our Philos

At the heart of everything we do is a simple yet powerful belief:
"Client trust is not earned overnight — it is built every day, for decades."
This philosophy drives every decision, every interaction, and every creation. We believe that our real product is trust, and diamonds are simply the medium through which we express it.

Join Our Journey

Whether you are a retailer looking for a reliable partner, a jeweller seeking precision manufacturing, or a customer looking for something meaningful — we invite you to be part of the Vir Gems journey. Because for us, every relationship is a gem.